BEYOND CONSULTANCY

Sustainabillity, beauty and welness

Touriya Haoud

TOURIYA HAOUD is a global brand strategist and founder operating at the intersection of sustainable luxury, beauty and lifestyle.

With an international career spanning three continents, she has built, launched and positioned brands across markets combining strategic growth frameworks with refined brand storytelling. Her background bridges creative and commercial worlds. Having worked within global fashion, beauty and media ecosystems, she understands both the art of positioning and the mechanics of market expansion,supporting brands in entering new territories, securing retail partnerships, developing in-store education systems and strengthening long-term visibility through editorial and media strategy. As Founder of Maison Azumar and The Marrakech Edit, she brings operational depth to her advisory work. Building her own ventures in sustainable luxury has given her direct experience in product development, retail execution, brand architecture and international positioning. Her approach is structured, intentional and globally minded. She works with founders and companies who seek intelligent growth, refined positioning and sustainable expansion. Touriya is based between Europe and the United States and collaborates internationally.

BRAND POSITIONING & MARKET ENTRY

Define your unique market position and execute seamless entry strategies that capture attention and drive results.

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RETAINED STRATEGIC PARTNERSHIP

Ongoing strategic partnership providing continuous guidance, insights, and support for sustained business growth and evolution.

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LAUNCH & VISIBILITY STRATEGY

Comprehensive launch strategies and visibility campaigns that generate buzz, build awareness, and establish market presence.

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HOSPITALITY WELLNESS & SUSTAINABLE BEAUTY

Specialized consulting for hospitality, wellness, and sustainable beauty brands seeking authentic market differentiation and growth.

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SALES & TEAM FLOOR TRAINING

Expert sales training and team development programs that enhance performance, boost confidence, and drive revenue growth.

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Touriya Haoud brings her work directly into the room.

Drawing on years of advising beauty and lifestyle brands at the forefront of sustainable formulation, clean retail, and non-toxic living, her workshops offer something rarely found in the wellness space, genuine industry depth translated into accessible, actionable experience. Each session sits at the intersection of conscious beauty and everyday ritual, designed for women who want to understand not just what they put on their skin, but the thinking, sourcing, and strategy behind the brands they trust. Touriya's proximity to the brands shaping this space gives participants an insider perspective that no panel or podcast can replicate. Workshops are held in intimate settings — wellness studios, retreat spaces, and curated private gatherings — and are shaped around the community they serve. Current workshop partners include Bloomhouse. To bring a workshop to your space or community, get in touch.

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Bridging creative and commercial worlds across the United States, Europe and the Middle East.

Cases

From vision to market leadership

I

Strategic Discovery

We deep-dive into your brand's core identity and market opportunity together.

II

Position & Plan

Your unique market position and comprehensive entry strategy take shape here.

III

Launch & Amplify

We execute your visibility strategy and activate all launch channels simultaneously.

IV

Scale & Optimize

Your team gets trained while we refine strategies for sustained growth.

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Strategic Brand Positioning for Market DominanceRetained Partnership Beyond One-Time ConsultingHospitality Wellness Beauty Industry SpecialistLaunch Strategy with Guaranteed Visibility ResultsSales Team Training for Revenue Growth

Speaking

She has worked alongside A-list Hollywood talent, launched global brands into competitive new markets, and guided founder

Touriya Haoud speaks at the intersection of strategy, visibility, and identity. Across two decades, she has shaped brands at the highest levels of international luxury, from PR to retail expansion, brand architecture to founder advisory, operating across Europe, the US, and the Middle East. She has worked alongside A-list Hollywood talent, launched global brands into competitive new markets, and guided founders through the complexity of international growth. Her perspective is grounded in execution, not theory. She is sought by founders building their first real structure, female entrepreneurs scaling without losing themselves, brands navigating international expansion, and leaders rewriting the terms of their own visibility. Her talks move across strategic positioning in competitive markets, the mechanics of global growth across media, retail, and brand architecture, the discipline of long-term relevance, and what it means to scale without compromising the thing that made you worth noticing in the first place. To explore a speaking engagement, reach out directly.

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Upcoming Events

2 May 2026

Bloomhouse
Marrakech
To bring a workshop to your space or community, get in touch.

21 May 2026

Mywellniverse
Stockholm

TOURIYA HAOUD.

Services

Define your unique market position and execute seamless entry strategies that capture attention and drive results.
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Portfolio

Selected work from our recent collaborations.
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Contact

062222222 contact@touriyahaoud.com Instagram

© TOURIYA HAOUD 2026

Contact Privacy Policy Terms & Conditions

Privacy Policy

Your privacy and confidentiality are fundamental to our strategic partnership. This policy outlines how we collect, use, protect, and manage your personal and business information throughout our professional relationship.
We collect information necessary to deliver exceptional strategic consulting services, including business details, market data, and strategic objectives you share during our collaboration. This information enables us to provide customized positioning strategies and targeted business recommendations that align with your specific goals and market dynamics.
All client information is treated with the highest level of confidentiality and professional discretion. We implement robust security measures to protect your data and maintain strict confidentiality protocols throughout our engagement. Your strategic information, business plans, and proprietary details are never shared with third parties without explicit consent.
We may use anonymized case study information for educational purposes in future presentations or workshops, but only with prior approval and without revealing identifying details. Your business success stories help other entrepreneurs learn strategic positioning principles while maintaining complete confidentiality of your specific information.
This privacy policy reflects our commitment to professional integrity and trustworthy partnership. We regularly review and update our privacy practices to ensure they meet the highest standards of confidentiality and data protection in our consulting relationships.

Terms & Conditions

These terms establish the foundation for our strategic partnership and ensure clarity in our professional collaboration. Our consulting relationship is built on mutual respect, clear expectations, and shared commitment to your business success.
Services are delivered according to agreed project scopes, timelines, and deliverables outlined in individual service agreements. Payment terms are specified in each engagement contract, typically requiring partial payment upon commencement and final payment upon completion of deliverables. We maintain flexible payment structures to accommodate different business needs and project scales.
Both parties commit to professional collaboration throughout our engagement. Clients provide necessary business information, market data, and strategic input required for successful project completion. We deliver expertise, strategic guidance, and agreed deliverables according to established timelines and quality standards.
Intellectual property rights are clearly defined in individual service agreements. Strategic frameworks, methodologies, and consulting approaches remain our intellectual property, while customized strategies, positioning documents, and specific recommendations become client property upon final payment completion.
Project modifications, scope changes, or timeline adjustments are managed through formal agreement amendments to ensure clarity and mutual understanding. Our goal is successful partnership that delivers measurable business results while maintaining professional standards and clear communication throughout our collaboration.