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BEYOND CONSULTANCY

Sustainable and ethical beauty

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About

Touriya Haoud is a global brand strategist and founder operating at the intersection of sustainable luxury, beauty and lifestyle. With an international career spanning three continents, she has built, launched and positioned brands across markets combining strategic growth frameworks with refined brand storytelling. Her background bridges creative and commercial worlds. Having worked within global fashion, beauty and media ecosystems, she understands both the art of positioning and the mechanics of market expansion,supporting brands in entering new territories, securing retail partnerships, developing in-store education systems and strengthening long-term visibility through editorial and media strategy. As Founder of Maison Azumar and The Marrakech Edit, she brings operational depth to her advisory work. Building her own ventures in sustainable luxury has given her direct experience in product development, retail execution, brand architecture and international positioning. Her approach is structured, intentional and globally minded. She works with founders and companies who seek intelligent growth, refined positioning and sustainable expansion. Touriya is based between Europe and the United States and collaborates internationally. Bridging creative and commercial worlds across the United States, Europe and the Middle East."

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Experiences

BRAND POSITIONING & MARKET ENTRY

Transform your brand from commodity to category leader through strategic positioning that resonates with your ideal audience. We identify your unique value proposition and craft a positioning strategy that sets you apart in crowded markets.

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RETAINED STRATEGIC PARTNERSHIP

Move beyond one-time consulting to ongoing strategic partnership that evolves with your business. This retained relationship ensures consistent strategic guidance, market adaptation, and sustained competitive advantage.

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LAUNCH & VISIBILITY STRATEGY

Launch your brand with maximum impact through carefully orchestrated visibility strategies that guarantee market attention. We combine strategic timing, targeted outreach, and compelling messaging to ensure your launch creates lasting momentum.

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HOSPITALITY WELLNESS & SUSTAINABLE BEAUTY

Leverage deep industry expertise in hospitality, wellness, and sustainable beauty sectors to navigate unique market dynamics. Our specialized knowledge helps you avoid common pitfalls while capitalizing on industry-specific opportunities.

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SALES & TEAM FLOOR TRAINING

Elevate your sales team's performance through targeted training that directly impacts revenue growth. We develop customized programs that align your team's approach with your brand positioning for consistent, authentic selling.

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Strategic Brand Positioning for Market Dominance

We don't just position brands—we create market leaders through strategic clarity that transforms how customers perceive and choose your business.

Retained Partnership Beyond One-Time Consulting

Experience the power of ongoing strategic guidance that adapts with your growth, ensuring sustained competitive advantage in evolving markets.

Hospitality Wellness Beauty Industry Specialist

Benefit from deep sector expertise that understands your unique challenges, opportunities, and customer dynamics for accelerated results.

Launch Strategy with Guaranteed Visibility Results

Your market entry is backed by proven strategies that ensure your brand captures attention and maintains momentum from day one.

Sales Team Training for Revenue Growth

Transform your sales approach with training programs that align your team's performance with your strategic positioning for measurable revenue impact.

From vision to market leadership

I

Strategic Discovery

We deep-dive into your brand's core identity and market opportunity together.

II

Position & Plan

Your unique market position and comprehensive entry strategy take shape here.

III

Launch & Amplify

We execute your visibility strategy and activate all launch channels simultaneously.

IV

Scale & Optimize

Your team gets trained while we refine strategies for sustained growth.

Speaking

Touriya Haoud speaks at the intersection of strategy, visibility, and identity. Across two decades, she has shaped brands at the highest levels of international luxury — from PR to retail expansion, brand architecture to founder advisory — operating across Europe, the US, and the Middle East. She has worked alongside A-list Hollywood talent, launched global brands into competitive new markets, and guided founders through the complexity of international growth. Her perspective is grounded in execution, not theory. She is sought by founders building their first real structure, female entrepreneurs scaling without losing themselves, brands navigating international expansion, and leaders rewriting the terms of their own visibility. Her talks move across strategic positioning in competitive markets, the mechanics of global growth across media, retail, and brand architecture, the discipline of long-term relevance, and what it means to scale without compromising the thing that made you worth noticing in the first place. To explore a speaking engagement, reach out directly.

Workshops

Touriya Haoud brings her work directly into the room. Drawing on years of advising beauty and lifestyle brands at the forefront of sustainable formulation, clean retail, and non-toxic living, her workshops offer something rarely found in the wellness space — genuine industry depth translated into accessible, actionable experience. Each session sits at the intersection of conscious beauty and everyday ritual, designed for women who want to understand not just what they put on their skin, but the thinking, sourcing, and strategy behind the brands they trust. Touriya's proximity to the brands shaping this space gives participants an insider perspective that no panel or podcast can replicate. Workshops are held in intimate settings — wellness studios, retreat spaces, and curated private gatherings — and are shaped around the community they serve. Current workshop partners include Bloomhouse. To bring a workshop to your space or community, get in touch.